Sell the Perception

Let the buyer feel like they won.

@shaiden

Sell the Perception

02 / 05

Most buyers never do the research.

Price a little high, and let them feel like they won on the way down.

@shaiden

Sell the Perception

03 / 05

A small discount off a new item still feels like a 'deal.'

Price just above market, leave room to negotiate, and everyone walks away happy.

@shaiden

Sell the Perception

04 / 05

People don't really want the lowest price. They want to feel like they got a good one.

@shaiden

Sell the Perception

05 / 05

Your turn

Sell the win.

Give the buyer a story they feel good about. That's what closes — and what brings referrals.

@shaiden

01 / 05

Sell the Perception

Most buyers never do the research. Price high and let them feel like they won.

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People don't actually want the lowest price — they want to feel like they got a good one. Price a touch high, leave room to move, and let them walk away feeling like they won.

#theartofflipping #flipping #sales #psychology

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